What is The Big Sell?

The Big Sell 2023 took place from the 1st of March, 2023 as an opportunity to help raise funds to support the hard-working vendors of The Big Issue magazine.

2023 was just our second year of The Big Sell, and funds raised during The Big Sell 2022 provided vendors with an additional $70,000, but the truth is our work is not over yet, with the cost of living getting higher, and vendors still feeling the effects of reduced sales and low foot traffic. 

While The Big Sell 2023 has now come to an end, you can register for the 2024 campaign.

The Big Sell Challenge

For those who want to get amongst the action with The Big Issue vendors, The Big Sell Challenge takes place at the end of The Big Sell campaign. If you hit the fundraising target of $1,000, you and your team will be invited to book in a pitch location and time in your city, where you will can hit the streets and sell the magazine, all with the support of The Big Issue vendors. 

The Big Sell Challenge is your chance to hit the streets with The Big Issue vendors.

We hope to see you out there!

What is it for?

All proceeds from donations will go towards supporting The Big Issue and our vendors. These vital funds will help us continue to help vendors experiencing homelessness, marginalisation and disadvantage, help themselves for another 26 years and beyond. 

In 2022, the funds raised from our inaugural Big Sell campaign went directly into creating a 2-for-1 offer for The Big Issue vendors over an edition fortnight. This meant vendors could buy 2 magazines for the price of one ($4.50) and sell both at retail price ($9 each). This initiative created $70,000 in additional income for our vendors. We will share more about the 2023 campaign soon.

"Thank you - it really helped to take the pressure off, even for a little"
Geelong Vendor Steve B


How Do I Participate?

Step 1:

Sign up

Join in The Big Sell by registering yourself, your team or your organisation.

You can register for early access to the 2024 campaign now.



Step 2:

Raise funds

Use your platform to raise funds for our hard-working vendors. We will have a toolkit including lots of great assets and ideas to help you spread the word and support your fundraising target!


Step 3:

Climb the leaderboard

Keep an eye on your rank against our national leaderboard.


Step 4:

Hit the Streets!

Hit the target of $1,000 or more and have the opportunity to hit the streets and sell The Big Issue at our final Big Sell Challenge Day with support from Big Issue vendors.