Frequently Asked Questions

What is The Big Sell?

add remove

The Big Sell is an annual campaign to raise funds for the hard-working vendors of The Big Issue. Individuals, teams and organisations are invited to join The Big Sell and support vendors through a digital platform for the entire month of March. If participants meet the fundraising target of $1,000, they will then have the opportunity to hit the streets to sell The Big Issue magazine in the Big Sell Challenge Day.

When does it take place?

add remove

The Big Sell 2023 ran from the 1st-31st of March, and The 2023 Big Sell Challenge Day took place on Wednesday, the 29th of March.

The dates for the 2024 campaign will be announced soon.

Who can participate?

add remove

Anyone can register to sign up for The Big Sell, and you can sign up as an individual, team or organisation. All registered participants can encourage their network, friends and family to donate to their Big Sell fundraising page.

If we join as a team, can we all participate in The Big Sell Challenge Day?

add remove

Yes! If your team collectively raise over $1,000, you can book a pitch for the team and all sell the magazine together on the day. 

Where does the money go?

add remove

All proceeds from donations will go towards supporting vendors of The Big Issue. These vital funds will help The Big Issue continue to help vendors experiencing homelessness, marginalisation and disadvantage, help themselves for another 26 years and beyond.

The funds raised from the first Big Sell in 2022 went directly into a special 2-for-1 offer for vendors, where, over the course of a fortnight, vendors could purchase 2 magazines for the price of one to maximise their earnings. This initiative saw vendors take home an additional $70,000 over the fortnight! 

How can I join The Big Sell?

add remove

You can register now to be on our early access list for the 2024 campaign by clicking the button above. If you have any questions, you can contact us directly at 

Will The Big Issue assist participants to help raise funds?

add remove

Absolutely! We provide all participants with a Toolkit, which will include lots of tips, tricks, assets, templates and videos that can be shared on social media to encourage your network to support you!

If I am registering as a business, can other offices/states join the campaign?

add remove

Yes. You can have as many pages as you'd like within your organisation for The Big Sell – in fact we encourage it! If you would like to encourage some internal competition between offices or teams, we would recommend signing up as a team for each of your offices. If you're wanting one page for your workplace, we would recommend registering as an organisation.

Does it cost to participate in The Big Sell?

add remove

There is no cost to register to take part in The Big Sell, whether you are participating as an individual, team or as a business! To participate in the Big Sell Challenge Day, we ask participants to meet a fundraising goal of $1,000.

If you have any further questions please email

Our business has previously participated in The Big Issue's CEO Selling event – is The Big Sell the same?

add remove

The concept is similar in that the aim is to help support hard working Big Issue vendors. You will still have an opportunity to don the fluro vest and try your hand at selling The Big Issue magazine at the end of the campaign (similar to CEO Selling). However, we are also asking participants to help us raise funds that will go back to supporting our vendors.