Frequently Asked Questions

What is The Big Sell?

The Big Sell takes place from the 1st of March 2023 to raise funds for the hard-working vendors of The Big Issue. Individuals, teams and organisations are invited to join The Big Sell and raise funds for The Big Issue through a digital platform for the entire month of March. If participants meet the fundraising target of $1,000 or more by the Wednesday, the 15th of March, they will then have the opportunity to hit the streets to sell The Big Issue magazine in the Big Sell Challenge Day.

When does it take place?

The Big Sell 2023 will kick off on Wednesday, the 1st of March 2023 and will be open for the entire month of March.

Who can participate?

Anyone can register to sign up for The Big Sell, and you can sign up as an individual, team or organisation. All registered participants can encourage their network, friends and family to donate to their Big Sell fundraising page.

Where does the money go?

All proceeds from donations will go towards supporting vendors of The Big Issue. These vital funds will help The Big Issue continue to help vendors experiencing homelessness, marginalisation and disadvantage, help themselves for another 26 years and beyond.

The funds raised from The Big Sell 2022 went directly into a special 2-for-1 offer for vendors, where, over the course of a fortnight, vendors could purchase 2 magazines for the price of one to maximise their earnings. This initiative saw vendors take home an additional $70,000 over the fortnight! 

How can I join The Big Sell?

Register here to join The Big Sell 2023. Those who raise $1,000 or more will be invited to the final Big Sell Challenge Day and sell The Big Issue magazine on the streets

Will The Big Issue assist participants to help raise funds?

Absolutely! We will provide all participants with a Toolkit, which will include lots of tips, tricks, assets, templates and videos that can be shared on social media to encourage your network to support you!

If I am registering as a business, can other offices/states join the campaign?

Yes. You can have as many pages as you'd like within your organisation for The Big Sell – in fact we encourage it! If you would like to encourage some internal competition between offices or teams, we would recommend signing up as a team for each of your offices. If you're wanting one page for your workplace, we would recommend registering as an organisation.

Does it cost to participate in The Big Sell?

There is no cost to register to take part in The Big Sell, whether you are participating as an individual, team or as a business! To participate in the Big Sell Challenge Day, we ask participants to meet a fundraising goal of $1,000.

If you have any further questions please email

Our business has previously participated in The Big Issue's CEO Selling event – is The Big Sell the same?

The concept is similar in that the aim is to help support hard working Big Issue vendors. You will still have an opportunity to don the fluro vest and try your hand at selling The Big Issue magazine at the end of the campaign (similar to CEO Selling). However, we are also asking participants to help us raise funds that will go back to supporting our vendors.