Steven Persson

The Big Issue

Dear friends

For over 15 years I’ve had the privilege of leading The Big Issue Australia and during this time I have had the opportunity to get to know hundreds of our hard-working vendors. 

Despite facing some enormous challenges, the resilience our vendors continue to show is truly humbling. They turn up to work on streets across Australia selling our fortnightly Big Issue magazine, day in, day out, and unlike most of us, do so without knowing how much they’ll be rewarded for their effort.

Whilst the past two years have been tough on us all, there’s possibly no group who’ve done it tougher than our vendors so it’s been wonderful to be able to welcome them back. 

Unfortunately, the city streets they are returning to are starkly different places, with foot traffic still well down, directly impacting their ability to earn. And operating a social enterprise model, if our vendors are not earning then neither are we – which affects our ability to keep producing our great magazine and supporting our vendor workforce.

To ensure we can continue supporting those who need it most, we’ve launched The Big Sell – our first major fundraising campaign. And to close the campaign on 31 March I’m going to step in to the shoes of a vendor and don the fluoro vest alongside other business leaders around the country to try my hand at street selling.

Please show your support by donating so we can continue to help our vendors help themselves.

With my great thanks

My Achievements

Shared my profile to social media

Increased my target

First donation

Raised $1,000

Thank you to my Sponsors


Neuk Foundation

All the very best Steve…….I think it’s a good thing to seek donations, even though the model is essentially a social enterprise.


Ros Magee

bloody good effort.


Abby Morphett



Sell, sell, sell!


Maegan Baker

Rounding out the numbers here! Great initiative :)


Nina Purton

Great idea, love your work Steven Nina and Bree


Daniel Grollo


Mike Allen



I’m sure you will smash your sales


Steven Munchenberg


Ph Celebrants

Superb initiative. Wishing you a successful campaign. Regards, Petra


Wholistic Financial Solutions


Vivienne Skinner

Very best, Steve. Great initiative. V


Elisabeth Godfrey

Such a good idea. I hope you get lots of sponsors!


Jo Ferrari


Mary Zamer





just kicking things off!!


Jason Tyrrell


Carl Fenton